| Among
Colorful OC’s main program attractions will be coverage of
ongoing events in the various cultural and diverse organizations
happening in and around Orange County, including the Tet Festival,
the Black History Parade, Asian Pacific Islander Heritage Month
and Hispanic Heritage Month to name a few. We are especially interested in events involving nonprofits, cultural and educational organizations. Please send information about your event at least 2 months in advance to: info@colorfuloc.tv. |
| WHAT: | The Colorful OC is a dynamic cultural and lifestyle TV show with the goal of expanding the mainstream’s coverage of the diverse and multicultural communities of Orange County. Colorful OC will shine a positive spotlight on cultural and diverse segments of Orange County that are traditionally underrepresented by general media. Colorful OC is the first-of-its-kind opportunity for the mainstream community to get an inside look at Orange County’s diverse and multicultural communities. Our appeal and target demographic encompasses those demographics not traditionally and consistently covered by present media programming. But, our target is EVERYONE! |
| TIMELINE: | Colorful
OC is currently development. Colorful OC is scheduled to go into production by January 2010. |
| FREQUENCY: | The Colorful OC will be a half-hour, bi-weekly program aired on KOCE-TV, Orange County’s only PBS station, ranked 7th in the nation, with nearly 5.8 million viewers a month. |
| PROGRAMMING: | “Spotlight”
– In-studio interviews by Colorful OC hosts. Roundtable
discussions with guests, who will include Orange County’s
top multicultural and diverse newsmakers in education, business,
politics, nonprofits and entertainment. “My 2 Cents” – Guest editorials by influential thought leaders from Orange County’s diverse and multicultural communities “Focus” – feature stories on contributions of ethnic minorities in business, science, entertainment, arts, culture and all things that define the American character |
| HOST: | Bobby McDonald is a well known face and personality in Orange County. As the President and CEO of the OC Black Chamber of Commerce, Bobby brings with him over 40 years of historical experiences and knowledge of what makes Orange County truly “colorful.” |
| STAFF: | A strong and creative production team has been established to produce Colorful OC. The production company will be Explorers Studio, Inc. with CEO and award winning Executive Producer and director, William N. Byers, Jr. We are currently holding on-camera reporter auditions via YouTube. Candidates need to submit a 2-minute broadcast covering a local event, upload it to their YouTube account, then email the link of the video to: info@colorfulOC.tv. Deadline for submissions is November 30, 2009. For more information on the auditions, visit www.colorfuloc.tv |
| WEBSITE: | We have enhanced our project through a companion website: http://www.colorfulOC.tv with streaming video and podcasting. |
